2HeavenMedia Client Brief Form

Who are we talking to and what is their mindset? Describe the typical target customer (demographics, etc.) and what motivates them to call the client business (emergency service, life event, everyday need)?

What is your logo? How are you branding your business to your potential clients?

Most Profitable Services\/Products offered

Which brands or Manufacturers do you work with?

Do you do Business to Business, Business to Consumer or Business & Consumer?

What is the most important promise or offer you can make to your customer? i.e A dentist promising satisfaction with cosmetic dentistry may use a headline such as "We Create Great Smiles"

Primary Reason to Advertise?

Primary Reason to Advertise?

Current media activities (Online, Print and Direct Mail)

What is the single-minded thought you are trying to communicate? What effect do you want the communications to have with your audience? What actions you want them to take? How do you want them to perceive your company\/product\/service?

What makes it easy (or easier) for people to do business with you? E.g. online ordering or appt scheduling, weekend or evening hours, free delivery, free estimates, phone quotes, credit cards or financing etc.

How do you show customers you're reliable? Such as experience, years in business, evidence of expertise, being licensed and insured, security, guarantees, warrantees, and professional affiliations etc.

Type of products and\/or services you offer

What makes you different? Why should someone do business with you instead of your competition?

What other locations do you have? [Only whole numbers are allowed

Enter the Secondary Lines of Business

Who is your Competition?

What is the timing for this effort? When do you want the campaign to be executed (seasonality if applicable)?

Monthly amount the Client wants to spend. [Only whole numbers are allowed]

Dollar amount in income potential based on all the jobs that the client can do with the existing resources. [Only whole numbers are allowed]

What is the number of Consumers you handle per month? [Only whole numbers are allowed]

How many leads do you convert to sales? [Only whole numbers are allowed]

With the existing resources and times you are open, What is the number of consumers you could handle per month currently? [Only whole numbers are allowed]